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The insurance industry is struggling to get the most out of big data, according to a recent survey from Celent. They should be doing better.
Policies need to catch up with data, so we can focus on positive developments.
When leveraged appropriately, social data has become a powerful tool when combined with traditional data, enabling businesses to tailor efforts better than ever before.
Big data means that email marketers can generate many more leads, but what really matters is using big data to get the right leads for clients.
Companies are best positioned for big data insight if they first make sure their networks are robust for day to day use.
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