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Big Data Health Hazards

Ariella Brown
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Ariella
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Ariella, User Rank: Blogger
12/31/2012 | 12:48:18 PM


Re: medical functionalities
@Keith It certainly has potential. Businesses have woken up to the fact that they have to take an active interest in their Google results. But attempts to game the system are what makes Google constantly change its criteria. It also is what make review services like Yelp and even Amazon wary of some reviews that are suspicious. In fact, Amazon went so far as to ban author reviews, something that make many very unhappy, as per http://www.telegraph.co.uk/culture/books/booknews/9738552/Author-backlash-over-Amazons-new-online-review-crackdown.html

Keith.Grinsted
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Keith.Grinsted, User Rank: Petabyte Pathfinder
12/31/2012 | 12:36:13 PM


Re: medical functionalities
@Ariella I can see the beginnings of a whole new industry here!

Whereas many, many 'experts' have been plying their trade in the SEO market ensuring high ratings - there now could be a new 'expert' helping individuals to get a poorer rating and worse listings on Google etc!!!

Do you think that is viable?

Ariella
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Ariella, User Rank: Blogger
12/31/2012 | 12:29:54 PM


Re: medical functionalities
@Keith yes, that is something that online repuation management has to take into account. What is top today may be much further down when Google tweaks its setup.

Keith.Grinsted
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Keith.Grinsted, User Rank: Petabyte Pathfinder
12/31/2012 | 12:26:32 PM


Re: medical functionalities
@Ariella I love the sound of the grandma test - that sounds very sensible.  Assuming you have a sensible grandma!

The service sounds a great idea too.

Let's face it, if there's enough good stuff about you online then it'll push the bad stuff down the list - that is until Google changes its algorithms again!

Ariella
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Ariella, User Rank: Blogger
12/31/2012 | 8:47:38 AM


Re: medical functionalities
@Keith Yes, it's become such a pervasive problem that some colleges offer a service to help the students clean up their online image. As per http://www.washingtontimes.com/news/2012/dec/26/colleges-help-students-scrub-online-footprints/#ixzz2GDZGj07M:

the school provided her with a tool that allowed her to put her best Web foot forward. Now when people Google her, they go straight to a positive image _ professional photo, cum laude degree and credentials _ that she credits with helping her land a digital advertising job in New York.
"I wanted to make sure people would find the actual me and not these other people," she said.
Syracuse, Rochester and Johns Hopkins in Baltimore are among the universities that offer such online tools to their students free of charge, realizing ill-considered Web profiles of drunken frat parties, prank videos and worse can doom graduates to a lifetime of unemployment _ even if the pages are somebody else's with the same name.
It's a growing trend based on studies showing that most employers Google prospective hires and nearly all of them won't bother to go past the first page of results. The online tools don't eliminate the embarrassing material; they just put the graduate's most flattering, professional profile front and center.
"These students have been comfortable with the intimate details of their lives on display since birth," said Lisa Severy, president-elect of the National Career Development Association and director of career services at the University of Colorado-Boulder, which does not offer the service.
"The first item on our `five things to do before you graduate' list is `clean up your online profile,'" she said. "We call it the grandma test _ if you don't want her to see it, you probably don't want an employer to, either."
After initially supplying BrandYourself accounts to graduating seniors, Syracuse University this year struck a deal with the company _ begun by a trio of alumni _ to offer accounts to all of its undergraduate and graduate students and alumni at no additional charge. About 25,000 people have access to it so far.


 

Keith.Grinsted
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Keith.Grinsted, User Rank: Petabyte Pathfinder
12/31/2012 | 5:36:06 AM


Re: medical functionalities
@Ariella I know! I am staggered by what people put online these days.

I have an awful lot online and am pleased to dominate most of the first 5-10 pages of Google if you google my name.  But that is conscious marketing on my part.

Youngsters, in particular, seem keen to post everything they can - even if it is on someone else's wall! They seem oblivious to the fact - despite warnings - that their comments will be there in perpetuity!!

There for any future employer to check.

There for anyone of immoral purpose to take advantage of.

Going forward this will be a real problem for some.

Ariella
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Ariella, User Rank: Blogger
12/30/2012 | 4:17:41 PM


Re: medical functionalities
@Anna Yes, all that public information does create difficulties in a clear division between private and professional information. The employer could say that anything that FB, Google, or Twitter makes public is fair game. However, if the employer is mining for just those answers to questions that it cannot ask, like that of children, etc., in order to make a hiring decision based on that information is problematic. 

Anna Young
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Anna Young, User Rank: Exabyte Executive
12/30/2012 | 3:47:05 PM


Re: medical functionalities
Ariella, Exactly. An employee could reject an employer's request for access to private social media information but what if the service provider, for instance, Facebook, Google or any of the other companies begin to harvest such information for sale? What rights does the employee have and could the employer itself be open to litigation?

Ariella
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Ariella, User Rank: Blogger
12/30/2012 | 10:34:21 AM


Re: medical functionalities
@technetronic I remember some months back that certain employers said they would demand the password to prospective employees' Facebook accounts. That woudl give them access to a lot of personal information, which, for many includes details about marital status, children, health, and more. See http://abcnews.go.com/Technology/facebook-passwords-employers-schools-demand-access-facebook-senators/story?id=16005565 I share the view that this should be ilegal. But even if employers are barred from accessing personal data that way, they may find out quite a bit from public posts and from services that offer to dig up limited share data from FB.  

Ariella
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Ariella, User Rank: Blogger
12/30/2012 | 10:30:29 AM


Re: medical functionalities
@Keith Some people just seem to have an urge to disclose a lot of personal information about themselves. My daughter spent some hours mulling over what to select for her email address when she got her own Gmail account. Of course, her name by itself was taken. She did consider adding in the year of her birth, and I nixed that. 

I also never cease to wonder at someone my own age who has posted so much of lher life story on FB, including the details of her kidney failure and transplant. Then she wanted to apply for jobs and didn't want prospective employers to learn about her health history. I was thinking, then she shouldn't hae put it up for all the world to see. 

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